U-Point is an integrated loyalty program that allows customers to earn reward points when shopping or using services across a wide network of partner businesses, and redeem them for everyday purchases and services.

Since launching in 2019, U-Point has continued to expand its partnership network across multiple sectors, including telecommunications, retail, and food services. The platform also offers a range of promotional technology solutions tailored to businesses’ needs, including coupons, lucky draws, prize wheels, and gamified campaigns. These solutions help increase customer engagement while supporting partners’ sales and marketing efforts.